The History of Choice Financial

The culture and service of Choice Financial today started with a rich history more than a century ago.

  • 1902
    Goodrich
  • 1905
    Langdon
  • 1906
    Petersburg,
    Grafton
  • 1915
    Walhalla

2001

4 Banks

7 Locations

$150M in Assets

2001

Introducing Choice Financial

The beginning of something great.

2002

A Tradition is Born

An annual tradition, the Choice Anniversary Party gathers all team members together for an evening of celebrations and fun.

2004

100

Team Members

2004

From Doubles to Triples

More locations = more smiling faces to make a difference in our communities.

2004

2004

A Home in Grand Forks

In 2004, we added our first location in Grand Forks, followed by a second in 2008. The copper roof becomes a signature element to design of locations.

2005

2005

Eastward We Go

Choice enters Minnesota with the addition of our Comfrey location allowing us to expand elsewhere Minnesota.

2006

2006

Welcome to Fargo

To complement our West Fargo location, Choice expands with a location in Fargo.

2008

2008

A Healthy Community Partner

Choice Financial sponsors the naming rights to Choice Health & Fitness—the state's largest health & wellness facility.

2008

$500

Million in Assets

2008

Oh, We're Half Way There!

Choice reaches $500 Million in assets—a significant milestone in our bank's history.

2009

2009

High Tech? Check!

Choice was ahead of its time for a ND community bank by offering online account opening.

2010

2010

One Nation, Under Choice

Our Health Savings Accounts (HSAs) have allowed us to provide service to customers in all 50 states!

2011

#1 Ag Lender in ND

We're humbled by the support of our ag customers in choosing us as their ag bank. Through their support, we were named to ND's #1 position again in 2014 and 2015!

2011

2011

Recognition For Our Best

Our Choice Footprints program recognizes Choice team members who leave lasting footprints in the organization's culture and growth.

2011

2011

Johnson Named CEO

Brian L. Johnson named CEO for Choice Financial.

2012

2012

A Dream Come True

Choice Health & Fitness Opens its doors to the Grand Forks community.

2013

2013

#1 Community Bank

Choice earned the top place in SNL Financial’s ranking of the top-performing community banks of 2013! Based on the criteria, 784 companies were eligible for the ranking.

2013

2013

Good as Gold

Our redesigned, device response website earns a Gold ADDY at the AAF-ND ADDY Awards

2014

Dickinson
Belfield
South Heart
Ellendale
LaMoure

2014

Great Plains = Great Fit

Choice aquires Great Plains National Bank with locations in Dickinson, Belfield, South Heart, Ellendale and LaMoure.

2014

2014

Hello, Bismarck!

In less than 90 days, Choice adds a fully FDIC insured bank in Bismarck with an amazing group of team members.

2014

2014

Insurance Expansion

An amazing insurance team with a strong commercial background, rounded out our strong personal and ag insurance presence.

2014

2014

Renewed Core Values

We unveiled a refresh of our Core Values with a strong focus on culture and service alongside a Core Value of the Month program.

2014

200

Team Members

2014

Still Growing Strong

200 team members including 2 Brian Johnson's, 3 Tim's, 5 Julie's and 6 Chris's

2015

2015

And For All to See

Choice launches video collaboration efforts with video phones and video conferencing, making it easier for team members to collaborate effectively.

2015

2015

Capital Gains

Choice doubles locations in our states capital—Bismarck, and adds locations in Steele and Medina with the acquisition of Northland Financial.

2015

2015

More Than Just a Bank

We join forces with Great Plains Financial Group and Fremling and Associates, broadening the scope and reach of our insurance and investment divisions.

And we're just getting started!